KATHMANDU: Aadima Nepal, the country’s emerging online fashion marketplace, celebrated its first anniversary on Thursday.

Launched on January 15, 2025, the platform was introduced to transform Nepal’s digital fashion landscape.

Prior to its launch, online sales were fragmented, dominated by social media and informal messaging channels, with limited consumer safeguards.

Shortly after the launch, the platform became the talk of the town with successfully managing the increasing number of demands.

Aadima currently offers clothing, footwear and accessories for men and women, bringing together several international fashion brands on a single platform.

The platform delivers to customers nationwide, reaching both cities and far-flung areas.

With a user-friendly website and delivery options that include same-day and next-day service in selected locations, Aadima is emerging as a leading force in Nepal’s online shopping sector.